I know I have a few fans who like to keep up with my seasons. I don't think they all root for me though.
When it comes to the finals, I usually root for the champion-less team if they are facing someone who already won. If both have already won, I don't care. If both haven't won before, I wouldn't pull for either.
I root for those that have never won it/those that haven't had a history of success to become a surprise or those that don't have one of the best players in the league type thing.
I dont root for any team in the Central because I genuinely dislike them all cause im a fierce competitor. I dont root for GM's that dont take care of their teams or GM's that dont talk on the forum.